ÖйúPÕ¾

Course intent

To build on the skills gained in our Introduction course. You will develop a consistent social media strategy, create more advanced content, and begin to measure success using social media tools and analytics.

What will I learn?

You will:

• Set SMART goals and build a simple social media strategy
• Develop content pillars and create a 1-month plan
• Explore branding, tone of voice, and storytelling
• Use tools like Canva, ChatGPT or Hootsuite for content creation and planning
• Learn how to engage with audiences and build online communities
• Understand how to read insights and analytics to adjust your content
• Create and present a short content campaign plan
• Safeguarding, Prevent and British Values

  Who is this course for? Is there anything I need to know before joining?

  This course is for

• Intermediate level social media skills who want to grow their skills further
• Learners who have completed our Social Media for Business Use Introduction (online) (HTP)
• Sole traders, small business owners, side hustlers.

As our courses are taught in English, please contact us if you have any concerns about your level of English.

What do I need to bring to the first class? Will there be any extra costs?

To fully participate in this course, you will need:

An email address

• A reliable internet connection
• A computer/laptop /tablet with a fully updated browser
• A working microphone and webcam.
• Have details of at least one contact (family member or friend) who already uses social media.

Once enrolled on this course you will receive detailed instructions for taking part online

If you struggle to read printed text on a screen, you may find it beneficial to have access to a printer to make your own hard copies of resources.

What can I do when I finish the course?

In discussion with your tutor, you may like to progress onto another ÖйúPÕ¾ Adult learning course, such as:

• Small Business Planning & Finances - The Basics (Online) (HPT)
• Running and Marketing a Business (Online) (HPT)
• Digital Marketing Stage 1 (online) (HPT)
• Manual Booking (HPT)

Or your tutor will advise you where to look, if you wish to do an accredited course.

Additional Information

This course does not qualify for an Education and Skills Funding Agency subsidy, so no concessions are available.

We welcome learners with additional needs and disabilities. When you enrol, please let us know if you would like to discuss your extra support needs with a member of the Supported Learning Team who will then contact you as soon as possible. If you are enrolling within 10 days of the course start date, we may not be able to contact you before your first class.

We value and support equality, diversity and inclusion by promoting fairness and respect at all times.

How to enrol

You can't currently enrol online for this course, so please call 0300 200 1044 to express your interest or to make an enquiry for further information.

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